Evoke Creatives

Evoke Creatives is a social enterprise in Tkaronto formed at the intersection of music and the environmental movement. We were created with the knowledge that music and artists can be vehicles for change.

Our mission is to bring more racialized youth to the frontlines of the environmental movement in Canada through the creative arts.

Evoke recognizes the disproportionate impacts of climate change and environmental issues on racialized communities in the Greater Toronto Area. The relational intricacies between social issues and environmental racism are often overlooked. As a result, Evoke works towards bringing these two knowledge silos together using music as the communicative medium. We aim to build the environmental literacy of young artists and elevate their voices in the environmental space.


 

“Until the late 1960’s and early 1970’s…it became evident that ignoring the impact of popular music on social and cultural protest movements was sociologically folly…” - International Review of the Aesthetics and Sociology of Music, 1985


 

The Urgency

From a global context, the present rate of carbon dioxide emissions will push us 1.5°C above pre-industrial levels between 2030 and 2052. If temperatures increase beyond 1.5°C, we will experience more frequent and extreme natural disasters with catastrophic impacts to human kind. In response, carbon regimes are emerging on the local to international scale. While these efforts are critical, they will not be perfect. As Canadians, we must recognize that our actions impart disproportionate climate impacts on other nations, as well as vulnerable populations within our own country. Diversity and inclusion play a significant role in decision making to ensure an equitable future for all.